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A therapist website template that feels safe to land on
What people need from a therapist’s website, and the Framer template I made for small practices.
What someone looking for a therapist needs
People rarely land on a therapist’s website on a good day. They’re tired, anxious or unsure whether therapy is even for them. The site’s first job is to feel safe. Its second is to answer the practical questions quickly, so they can reach out before they talk themselves out of it.
Those questions are almost always the same: what do you help with, who will I see, what does it cost, and how do I start.
Aubade, $79, for therapists and small practices
Aubade is the therapy template I built in Framer, for individual therapists, group practices, psychologists and counsellors. It’s built around the quiet moment when night gives way to morning, with live plum-to-amber gradients and unhurried type.
The hero says “Let the light back in” and offers a free fifteen-minute call. The same offer comes back in the footer.
What’s in it
Services with fees: each service has its own page with the full detail and the price.
Clinician profiles: credentials, languages and availability for every therapist.
A journal: seven written articles to start from.
Client stories: a looping strip of testimonials.
A contact form with sending and success states.
Live WebGL gradients in the hero and footer, which respect reduced motion settings.
There are 11 pages: Home, About, Services, Service detail, Clinicians, Clinician profile, Journal, Article, Contact, Privacy and a 404.
Write to one person
Therapy sites often read like a list of conditions. It’s better to talk to the person reading. Aubade’s practice section opens with a line that does exactly that.
Swap the demo copy for your own voice, but keep that tone: short sentences, plain words, no clinical jargon on the first screen.
Show the people
Choosing a therapist is choosing a person. A real photo, a name, credentials and two lines on how they work do more than any amount of copy about the practice.
In Aubade each clinician is a CMS item with their own profile page, listing their credentials, the languages they work in and when they have openings.
Feel safe first. Answer the practical questions second.
Be clear about fees
Cost is the question people are most nervous to ask. Put the fee on each service, say how long a session lasts and whether you take insurance or offer a sliding scale. If there’s a free first call, say how long it is.
Privacy and intake
Keep the website’s contact form simple: a name, an email and a short note on what brings them. Don’t ask for clinical details there.
A website form is the right place for a first hello. Intake forms, notes and anything clinical belong in a practice management tool built for health information, so link to it once a client has booked.
Add a crisis line
A therapy site will sometimes be found by someone in crisis. Say clearly that the practice isn’t an emergency service and where to get help right now. Aubade has that line in the footer of every page.
A checklist before you launch
Replace every demo name and photo with your own clinicians.
Put your real fees on each service page.
Update the crisis line for your country.
Send a test message through the contact form and check it arrives.
Write or edit two journal posts on the questions clients ask you most.
Read the privacy page and make it match how you actually handle data.
What it costs
Aubade is $79, paid once. It uses four CMS collections, services, clinicians, journal and client stories, so it needs Framer’s Pro plan at $30 a month for your own domain. The Framer pricing guide explains why.
If you’d rather not set it up, Template Setup is $249. I add your clinicians, services and fees, connect the domain, and it’s live in three to five days.
Is there a template for a clinic or med spa?
Yes. Luneform is for doctor-led med spas, aesthetic clinics and longevity practices, with prices on the treatment menu and a booking form.
Does Aubade work for a solo therapist?
Yes. Keep your own profile in the clinicians collection and delete the demo ones. The rest of the site works the same.
Can clients book through the site?
The site has a contact form for a first call. For booking sessions, link the button to the scheduling tool you already use.
Should a therapist’s website have a blog?
It helps. Short, honest posts on the questions clients ask you are how people find you in search, and they give a nervous reader a feel for how you talk.
See it live on the Aubade page, or start a project if you’d like a site made for your practice.
Written by Gwatsin
Designer and developer
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